We audit every client cookie and suppress advertising pixels until consent is granted.
Penalnaro runs paid advertising on Google Ads, Microsoft Advertising, and Meta Ads. This cookie statement outlines our technical storage architecture, Consent Mode v2 implementation, and third-party policies.
Effective Date and Policy Scope
This Cookie Policy took effect on October 16, 2026 (2026-10-16). It governs the deployment of cookies, local browser storage items, tracking pixels, and advertising identifiers on penalnaro.com, operated by Penalnaro from 701 West Riverside Drive, Austin, Texas 78704, United States.
We describe in detail what small text files or key-value browser items are placed on your device, the exact duration for which each item persists, and the mechanism for granting, declining, or withdrawing consent at any moment.
Cookie Categories in Use
Penalnaro groups browser storage technologies into three functional categories:
| Category | Classification | Functional Purpose | Consent Requirement |
|---|---|---|---|
| Strictly Necessary | Essential | Maintains essential technical operation, prevents spam in pifuada.php forms, and saves user consent choices. | Exempt from consent under ePrivacy / TDPSA. |
| Analytics & Measurement | Telemetry | Measures page interaction, marquee performance, and technical errors without building cross-site behavioral profiles. | Requires explicit user consent; denied by default. |
| Targeting & Advertising | Commercial Marketing | Transmits conversion attribution to Google Ads, Microsoft Advertising, and Meta Ads to evaluate marketing campaigns. | Requires explicit user consent; denied by default. |
Complete Inventory of Cookies & Local Storage
The following audit table details every storage key deployed by penalnaro.com and its integrated services:
| Identifier / Name | Provider | Purpose & Data Stored | Storage Mechanism | Duration |
|---|---|---|---|---|
site_consent_v2 |
Penalnaro (First-Party) | Records whether the visitor selected "accept" or "decline" for marketing telemetry. | localStorage | 12 months |
chat_token |
Penalnaro (First-Party) | Maintains active chat desk conversation continuity with Elena Petrova across page visits. | localStorage | 12 months |
_gcl_au |
Google Ads (Google LLC) | First-party cookie used by Google Tag Manager to experiment with advertising efficiency. | HTTP Cookie | 90 days |
_gcl_aw |
Google Ads (Google LLC) | Stores Google ad click identifier (gclid) when a user reaches our desk from a Google search ad. | HTTP Cookie | 90 days |
_uetmsclkid |
Microsoft Advertising | Stores Microsoft Advertising click identifier (msclkid) for conversion reporting. | localStorage / Cookie | 90 days |
_uetvid |
Microsoft Advertising | Microsoft Universal Event Tracking visitor identifier measuring ad engagement. | HTTP Cookie | 13 months |
_fbp |
Meta Platforms | Stores Facebook browser identifier for ad conversion tracking and match reel engagement. | HTTP Cookie | 90 days |
_ga / _ga_* |
Google Analytics | Calculates visitor, session, and campaign data for internal site analytics reports. | HTTP Cookie | 24 months |
Advertising Platforms & Click Identifiers
Penalnaro actively drives paid traffic from commercial ad networks to match our soccer production desk with regional teams. We receive and evaluate the following campaign parameters:
- Google Ads: Uses the
gclid(Google Click Identifier) appended to our landing page URLs to verify inquiries generated by paid search queries. - Microsoft Advertising: Uses the
msclkid(Microsoft Click Identifier) to correlate Bing ad interactions with completed inquiry dispatches. - Meta Ads: Uses the
fbclid(Facebook Click Identifier) to measure responses to our vertical video highlight campaigns on Instagram and Facebook.
These parameters are captured in server log records only when arriving via paid advertisements, and are integrated into marketing measurement solely when explicit consent has been granted.
Consent Mode v2 Signal Architecture
Our website deploys Google Consent Mode v2 as a structural safeguard. By default, prior to any user choice, our page sets all four consent state variables to denied:
ad_storage: 'denied'— Disables writing or reading marketing cookies on the client device.ad_user_data: 'denied'— Restricts transmitting conversion events with user personal identifiers.ad_personalization: 'denied'— Prohibits using matchday interaction data for remarketing audiences.analytics_storage: 'denied'— Blocks analytics cookie persistence, allowing only cookieless pings.
When a visitor clicks "Accept All," our scripts update all four variables to granted. If the visitor selects "Decline Non-Essential," all four variables are immediately confirmed as denied.
Giving, Modifying, and Withdrawing Consent
When you first visit penalnaro.com, a bottom banner presents a direct choice: "Accept All" or "Decline Non-Essential." No non-essential cookie is deployed before you interact with this control.
You can modify or withdraw your selection at any time during your session. Every page on this website features a persistent button in the footer legal bar:
Clicking this button reactivates the selection banner, allowing you to switch from granted to denied. When changed to denied, your choice is updated in site_consent_v2, and all advertising tags cease communication immediately.
Operational Impact of Refusal
Declining non-essential cookies has zero negative impact on your browsing experience or editorial inquiries:
- What Continues Working: All page content, fixture guides, pricing tables ($150–$300/hr editorial, $500–$555 shoots), full-width photography, our live support chat widget (kane100.php), and the direct inquiry dispatch form (pifuada.php).
- What is Blocked: Third-party tracking scripts from Google Ads, Microsoft Advertising, and Meta Ads. Ad platforms will not associate your visit with your previous search queries or profile you for retargeting campaigns.
Third-Party Privacy Policies & Governance
When advertising or measurement tags are permitted to run, their subsequent handling of network data is governed by each platform's independent privacy documentation:
- Microsoft Advertising: Governed by the comprehensive Microsoft Privacy Statement accessible at privacy.microsoft.com.
- Google Ads & Google Analytics: Governed by Google's Privacy & Terms documentation at policies.google.com.
- Meta Platforms (Facebook & Instagram): Governed by the Meta Privacy Policy at facebook.com/privacy/policy.
Direct Inquiries Regarding Cookie Deployment
For specific technical questions regarding our cookie implementation, tag triggers, or server logs, reach our editorial desk directly:
Penalnaro Desk — Attn: Elena Petrova
701 West Riverside Drive, Austin, Texas 78704, United States
Direct Phone: +1 (562) 555-8793
Email: office@penalnaro.com